Follow your passions and don’t be afraid to dream big!

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Verena Frei is the creator behind Frei-Style, one of the biggest vegan food bloggers on Instagram having clocked up almost 90K followers organically in under 2 years through her spectacular food photography and mind-blowing, delicious recipes.

Self taught in cooking, food design and photography, Verena drove enough traffic to her blog through dedicated organic marketing strategies that allowed her to quit her job and live 100% from her blog in less than two years after launching. Her mission is to inspire others to try new things, fuel their bodies with nutritious food and teach them how to appreciate the richness nature offers us.

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Take Aways

  • How to change your career into the direction you long for
  • How to teach yourself everything you need to know
  • Ways to stay inspired to fuel the creative process
  • How to deal with rejection, failure and negative feedback
  • Time management suggestions for the self-employed creative female

Show Notes

3:25 – Changing careers from marketing to food blogging
4:20 – Being self-taught in your career and staying inspired
13:50 – Dealing with negative feedback on social
20:55 – Valuing our time and worth as female creatives
26:40 – Facing the fear of competition
32:20 – Verena’s tips on how to improve your community engagement on Instagram
36:00 – Verena’s tips on driving traffic to your blog
38:48 – Dealing with self-doubt
43:30 – Embracing rejection and failure
44:40 – Verena’s tips on time management
49:17 – The 24-hour job of the self-employed creative

Connect to Verena

Get Verena’s latest vegan recipes on Frei-Style and follow her yummy work on social: